CONTENTS

Chapter One Overview on the development of high-end mineral water industry in China 1

Section One Development of high-end mineral water industry  1

Section Two Analysis on the economic indicators of China's high-end mineral water industry in recent 3-5 years 3

First, the profitability   3

Second, the growth speed 3

Third, the space for value added to grow      5

Fourth, entry barriers /exit mechanisms  6

Fifth, the risk 7

Sixth, the cycle     8

Seventh, the index of competition intensity    8

Eighth, the judgment on the stage of the current industry development  10

Section Three Analysis on the development of associated industry 11

First, introduction of PET plastic bottle industry    11

Second, introduction of PET cleaning industry     12

Chapter Two International comparative analysis on the high-end mineral water industry in China 15

Section One Analysis on the competitiveness index of China's high-end mineral water industry       15

Section Two Analysis on the economic indicator of China's high-end mineral water industry      16

Section Three Analysis on the global market demand of high-end mineral water  18

First, the current situation of market size       18

Second, analysis on demand structure   19

Third, the key customers   19

Fourth, the market prospect     19

Section Four Analysis on the global market supplies of high-end mineral water industry    19

First, the current situation of production scale      19

Second, the distribution of production capacity    21

Third, the market price trend    22

Fourth, the distribution of key manufacturers       22

Chapter Three Application areas and the industry supply &demand analysis  24

Section One Analysis on the requirements    24

First, market needs of high-end mineral water industry      24

Second, the customers structure of high-end mineral water industry      25

Third, the regional difference on the needs of high-end mineral water    26

Section Two The supply analysis     27

Section Three The supply & demand balance analysis and future development trends      27

First, the high-end mineral water needs forecast  27

Second, the high-end mineral water supply forecast   28

Third, analysis on the supply and demand balance     29

Fourth, supply and demand balance forecast      29

Section Four Analysis on the market price trend  29

Chapter Four Analysis on the industry chain of high-end mineral water    31

Section One The industry concentration ratio      31

Section Two The value-added space of main components 31

Section Three Entry barriers and driving factors  32

Section Four Analysis on the impact and trend of upstream and downstream industries     33

Chapter Five Deep study on regional market       45

Section One Analysis on the market situation of the Yangtze River Delta region   45

Section Two Analysis on the market situation of Pearl River Delta region       46

Section Three Analysis on the market situation of Bo Hai Coastal Region      46

Section Four Research on the development and competitiveness of high-end mineral water industry in the leading market region      47

First, North China market analysis   47

Second, Central China market analysis  47

Third, South China market analysis 48

Fourth, East China market analysis 48

Fifth, northeast market analysis       48

Sixth, southwest market analysis     48

Seventh, northwest market analysis       49

Chapter Six The demand forecast analysis, 2012-2016      50

Section One Demand prediction of high-end mineral water industry, 2012-2016  50

Section Two Function requirement prediction of products (services) in high-end mineral water industry, 2012-2016       52

Section Three Forecast of products (services) market demand for high-end mineral water industry, 2012-2016  53

Chapter Seven Structural analysis on the market competition of high-end mineral water  56

Section One Structural analysis on the industry competition     56

First, competition between the existing enterprises     56

Second, analysis on the potential entrants    57

Third, analysis on the substitutes threat 58

Fourth, the bargaining power of suppliers     58

Fifth, the bargaining power of customers       59

Section Two Analysis on the industry concentration    60

First, analysis on the market concentration   60

Second, analysis on the enterprises concentration     60

Third, analysis on the region concentration   61

Section Three Comparison of industry international competitiveness      61

First, the factors of production  61

Second, the demand conditions      62

Third, the related and supporting industries  63

Fourth, the strategy, structure, and competitors of enterprise   64

Section Four Analysis on the competition pattern of high-end mineral water industry  65

First, analysis on the competition of high-end mineral water industry in 2011       65

Second, analysis on the competition of high-end mineral water at home and abroad in 2011    65

Third, analysis on the competition of Chinese high-end mineral water market in 2011 67

Fourth, analysis on the high-end mineral water market concentration in China in 2011      71

Chapter Eight The major enterprises ranking and industrial structure analysis     72

Section One Analysis on the enterprises ranking 72

Section Two Industrial structure analysis       73

First, market segmentation analysis       73

Second, the enterprise ranking in each market segment    82

Section Three Analysis on the structure of industry value chain and the overall competitive advantage of industry chain       84

First, the composition of the industry value chain 84

Second, analysis on the competitive advantage and disadvantage of industrial chain 84

Section Four Forecast of industrial structure development       88

First, adjustment direction of industry structure and analysis of government industrial policy (investment policy, foreign capital policy, restrictive policy) 88

Second, the consumer demand guide factors in the adjustment of industrial structure       89

Third, China's strategic market orientation of high-end mineral water industry in international competition    90

Chapter Nine Analysis on the top ten of mineral water enterprises     92

Section One Tibet 5100 Water Resources Holdings Ltd.    92

First, main business and the operation   92

Second, the history and the honors 93

Third, market positioning   93

Fourth, the advantages and disadvantages  94

Fifth, the market development strategies and measures    95

Section Two Qinghai Yuzhufeng Mineral Water Co., Limited      96

First, the main business and operation   96

Second, market recognition and sales    97

Third, market positioning   99

Fourth, the advantages and disadvantages  100

Fifth, market development strategies and measures   101

Section Three Qingdao Laoshan Mineral Water Co., Ltd   104

First, main business and the operation   104

Second, scale of production, sales, and profit over the years   105

Third, market positioning   107

Fourth, the advantages and disadvantages  108

Fifth, market development strategies and measures   108

Section Four Heilongjiang Emperial Spring Beverages Co., Ltd       109

First, main business and the operation   109

Second, the scale of production and sales    110

Third, market positioning   111

Fourth, the advantages     111

Fifth, market development strategies and measures   112

Section Five Danone Group     114

First, main business and the operation   114

Second, market positioning      114

Third, the advantages and disadvantages    115

Fourth, market development strategies and measures       118

Section Six Coconut Palm Group     118

First, the main business and the operating conditions 118

Second, the scale of production, sales volume, profit target over the years   120

Third, the main market positioning   122

Fourth, the main advantage and the main disadvantage    123

Fifth, analysis on the market expansion strategy and means    124

Section Seven Shenzhen Danone YiLi Spring Beverages Company Limited  128

First, main business and the operation   128

Second, the history and the honors 128

Third, the advantages and disadvantages    129

Fourth, market development strategies and measures       130

Section Eight Beijing Jurassic Era Water Industry Co., Ltd 131

First, main Business and the operating  131

Second, main advantages and market positioning      131

Third, market development strategies and measures  132

Section Nine Guangxi Zhongyuan Spring Co., Ltd       133

First, main business and the quality       133

Second, market position and main advantages    134

Section Ten The Hasia Waters Group in German 135

First, an introduction of mineral water business    135

Second, market development strategies and measures     136

Chapter Ten Analysis on the overall performance indicators of the high-end mineral water industry in China in 2011  138

Section One The overall scale of the high-end mineral water industry in China    138

First, the composition of enterprises       138

Second, production capacity of the industry  141

Section Two Analysis on the production and sales of the High-end mineral water industry in China  144

First, the overall analysis on the finished product 144

Second, overall analysis on sales revenue of the industry 145

Section Three The overall analysis on financial indicators of China's High-end mineral water industry    147

First, profitability of the industry       147

Second, operation capacity of the industry    148

Third, development ability of the industry      150

Chapter Eleven The key trends affecting the production and management of enterprises      152

Section One The integration and growth trends of the market  152

First, challenges of the high-end mineral water market in China      152

Second, China’s mineral water enterprises seize the high-end mineral water market   153

Section Two Forecast of the requirement changes and new business opportunities    154

Section Three The development trend of regional market of enterprises       156

Section Four The scientific research and development trends and the progress of alternative technologies 158

First, the improvement of water quality   158

Second, the development and innovation of plastic bottle technologies  159

Third, expanding e-commercial channels      160

Section Five Key trends affecting the mode of sales and services of enterprises 160

First, problems in the high-end mineral water       160

Second, business reaction       162

Third, consumers 163

Section Six The SWOT analysis on the China's high-end mineral water industry  163

Chapter Twelve The investment valuation of the High-end mineral water industry, 2012-2016 165

Section One The favorable and unfavorable factors for the industrial development    165

First, favorable factors for the industrial development 165

Second, unfavorable factors for the industrial development      166

Section Two Analysis on the gaps of industrial development     167

Section Three The investment direction with relatively high return rate   169

Section Four the obstacles that new entrants should pay attention to     170

First, the brand war    170

Second, the price war 170

Third, the enclosure (water source) war 170

Section Five Marketing analysis and marketing mode 171

First, the composition of the channels    171

Second, distinctive channels    171

CHART CONTENTS

Chart: Rankings of six high-end bottled mineral water manufacturers market share, 2007-2010      9

Chart: The process of PET recycling, regeneration and utilization   13

Chart: Comparison of gross profit between ordinary drink mineral water and high-end drinking water in China, 2008-2011    16

Chart: The ranking of the world's most valuable mineral water brand in 2010       23

Chart: The sales of high-end mineral water, 2007-2011     24

Chart: The market supply of high-end mineral water, 2007-2011     27

Chart: The high-end mineral water sales forecast, 2012-2016  28

Chart: Forecast of the high-end mineral water supply, 2012-2016   28

Chart: Retail value of high-end mineral water market in North China in 2011 47

Chart:  Retail value of high-end mineral water market in Central China in 2011   47

Chart:  Retail value of high-end mineral water market in South China in 2011     48

Chart:  Retail value of high-end mineral water market in East China in 2011       48

Chart:  Retail value of high-end mineral water in northeast market in 2011  48

Chart:  Retail value of high-end mineral water in southwest market in 2011  48

Chart:  Retail value of high-end mineral water in northwest market in 2011  49

Chart: The retail value of high-end mineral water market, 2007-2011     51

Chart: Retail value forecast of high-end mineral water market, 2012-2016    51

Chart: The concentration of the top ten enterprises in high-end mineral water industry in 2011       71

Chart: The ranking of six high-end bottled mineral water manufacturers based on the sales in 2011      72

Chart: The top ten brands of high-end bottled mineral water based on the sales in 2011   73

Chart: The top ten mineral water/drinking water/purified water brands in 2011     82

Chart: the content of main components of "90 million" mineral water source  134

Chart: The total output of packaged drinking water in China in 2011      141

Chart: The total output of packaged drinking water in Beijing in 2011     141

Chart: The total output of packaged drinking water in Shanghai in 2011 142

Chart: The total output of packaged drinking water in Guangdong in 2011    142

Chart: The total output of packaged drinking water in China in January-June of 2011 142

Chart: The total output of packaged drinking water in Beijing in January-June of 2011       143

Chart: The total output of packaged drinking water in Shanghai in January-June of 2011  143

Chart: The total output of packaged drinking water in Guangdong in January-June of 2011      143

……