CONTENTS

Chapter One Current development status of physical examination industry in the world  1

Section One Analysis on the mode of international health management 1

First, the establishment of three-level health management system  1

Second, three circular links of health management     2

Third, health interventions 3

Fourth, special health management       4

Fifth, applicable persons of health management  5

Section Two Analysis on the development of physical examination industry in the world     5

First, Analysis on the development of physical examination industry in the world in 2009   5

Second, the development of overseas health management in 2010       6

Third, the intervention effect of foreign health management in 2010       7

Section Three Analysis on the development of physical examination industry in main areas in 2009-2010     8

First, analysis on the physical examination industry in America in 2009-2010       8

Second, analysis on the physical examination industry in Asian in 2009-2010      9

Third, analysis on the physical examination industry in European in 2009-2010   10

Chapter Two Current status and development of physical examination industry in China  11

Section One Development of physical examination industry in China      11

First, the development of physical examination industry in China     11

Second, analysis on the scale of physical examination market in China  12

Third, analysis on the development of physical examination of traditional Chinese medicine in China     12

Fourth, the development problems of physical examination industry in China       13

Section Two The status and development of physical examination industry in China   13

First, the development of physical examination industry in China in 2009      13

Second, analysis on the development of physical examination in 2009   14

Third, analysis on the development of physical examination industry in 2010       15

Fourth, analysis on the development of physical examination market in China in 2011       15

Section Three Analysis on the supply and demand of physical examination industry in China   16

First, the potential demand of physical examination market in China       16

Second, analysis on the supply and demand of physical examination market in China in 2010 17

Third, demand analysis of physical examination in China in 2010    18

Fourth, demand analysis of the downstream of physical examination in China in 2011       18

Fifth, analysis on the physical examination consumption in China in 2011     19

Chapter Three Analysis on the market segments of physical examination industry      20

Section One Analysis of regional market segments     20

First, analysis on Beijing market      20

Second, analysis on Shanghai market of physical examination 20

Third, analysis on Guangzhou market of physical examination  20

Fourth, analysis on the markets of urban and rural     21

Section Two Analysis on target customer of market segment    22

First, analysis on youngsters market      22

Second, analysis on young and middle aged market   23

Third, analysis on the elderly market      23

Fourth, analysis on the elderly market    23

Fifth, analysis on the special industries market    23

Chapter Four Analysis on the market of physical examination industry in China    24

Section One Analysis on the urban market for consumption of physical examination   24

Section Two Statistical analysis on the abnormal results of physical examination clients     24

Section Three Analysis on the consumers of physical examination industry in China   29

First, Group clients     29

Second, the third-party clients  29

Third, the VIP individual clients 30

Section Four Survey on the demands for physical examination in 2009  30

First, the respondents of the survey       30

Second, the purpose of the survey  31

Third, the method of the survey       31

Fourth, analysis on the result   31

Fifth, the conclusion of the survey   32

Chapter Five Analysis on the regional market of physical examination industry in China   34

Section One Analysis on the physical examination industry in North China    34

Section Two Analysis on the physical examination industry in Northeast China     35

Section Three Analysis on the physical examination industry in East China   36

Section Four Analysis on the physical examination industry in South China   37

Section Five Analysis on the physical examination industry in Central China 38

Section Six Analysis on the physical examination industry in Southwest  39

Section Seven Analysis on the physical examination industry in Northwest    40

Chapter Six Analysis on the investment and development prospect of physical examination industry 41

Secton One Analysis on the investment in physical examination industry in 2011 41

First, analysis on the profit model of physical examination health management    41

Second, analysis on the investment of physical examination industry in 2011       42

Section Two Analysis on investment opportunity of physical examination industry 43

First, analysis on the investment projects in physical examination industry    43

Second, the investment opportunities of physical examination in 2011    44

Third, the investment orientation of physical examination in 2011-2015  44

Section Three Analysis on the development prospect of physical examination industry      45

First, the development prospect of physical examination market under financial crisis 45

Second, the development opportunities of physical examination market in 2011   45

Third, the prospec of leisure physical examination market in 2011-2015 46

Chapter Seven Analysis on the competition of physical examination industry 47

Section One Analysis on the concentration degree of physical examination industry   47

First, analysis on the concentration degree of physical examination market  47

Second, analysis on the concentration of physical examination corporations 47

Third, analysis on the concentration degree of physical examination regional      47

Section Two Analysis on the competitiveness of leading enterprises in physical examination industry     48

First, analysis on the competitiveness of leading enterprise in physical examination industry    48

Second, the competitive trends of enterprises in physical examination industry    48

Section Three Analysis on competition structure of physical examination industry       49

First, analysis on the market structure of physical examination in China 49

Second, analysis on the enterprise competition and acquisitions of physical examination industry   50

Third, analysis on the competition of physical examination industry in 2009-2010       51

Fourth, analysis on industry consolidation of physical examination in 2009-2010 51

Chapter Eight Analysis on the development of physical examination industry in China, in 2009-2010    53

Section One General development of physical examination      53

First, analysis on the development features of physical examination industry       53

Second, analysis on the gross output value of the physical examination industry 53

Third, analysis of technology development of the physical examination industry   53

Fourth, policies and regulations of physical examination industry    54

Section Two Analysis on the physical examination market in 2009-2010 55

First, analysis on the development of the physical examination market   55

Second, problems of the physical examination market       55

Third, analysis on the size of physical examination market 56

Fourth, analysis on the demand of physical examination market      56

Chapter Nine Analysis of overall operating indicators of physical examination industry in China   57

Section One Analysis of the total market size of the physical examination industry in China in 2009-2010     57

First, analysis on the structure of the number of enterprises     57

Second, analysis on the production scale of the industry   57

Section Two Analysis on the production and sales of physical examination industry in China in 2009-2010   58

First, general analysis on the finished products of physical examination industry 58

Second, general analysis on the sales revenue of physical examination industry 58

Section Three the overall analysis on the financial indicators of physical examination industry in China in 2009-2010       58

First, analysis on the profitability of the physical examination industry    59

Second, analysis on the debt-paying ability of the physical examination industry  59

Third, analysis on the operation capacity of the physical examination industry     59

Fourth, analysis on the development potential of the physical examination industry    60

Chapter Ten Analysis on the profit levels of physical examination industry     61

Section One Cost analysis 61

First, the price trend of raw material of physical examination in 2010-2011    61

Second, analysis on the labor cost of physical examination industry in 2010-2011      62

Section Two Analysis on the level of profitability   62

First, the profitability of physical examination industry in 2010-2011       62

Second, the profitability of healthcare industry in 2010-2011    63

Chapter Eleven Analysis on the profitability of physical examination industry 65

Section One Analysis on the gross profit of physical examination industry in China in 2010      65

First, analysis on the gross profit     65

Second, the comparative analysis on total profits of different scale corporations  65

Third, the comparative analysis on the total profit of different ownership enterprises  65

Section Two The assets liability rate of physical examination industry in China in 2010      66

First, analysis on the assets liability rate       66

Second, the comparative analysis on the assets liability rate of different scale enterprises       66

Third, the comparative analysis on assets liability rate of different ownership enterprises  66

Section Three Analysis on ratio of per-tax profits to gross output value of physical examination industry in China in 2010       67

First, analysis of the output value profit rate  67

Second, the comparative analysis on ratio of per-tax profits to gross output value of different scale enterprises  67

Third, the comparative analysis on ratio of per-tax profits to gross output value of different ownership enterprises       68

Section Four Analysis on the rate of pre -tax profit to capital of China physical examination industry in 2010 68

First, analysis on capital profit-tax rate   68

Second, analysis on the capital profit-tax rate of different scales enterprises       69

Third, analysis on the capital profit-tax rate of different ownership enterprises     69

Chapter Twelve Analysis on the development of some key physical examination enterprises 70

Section One Ciming physical examination institution   70

First, enterprise overview  70

Second, analysis on the business model       70

Third, the business conditions in 2009 -2011       74

Fourth, strategies of external cooperation     74

Section Two Ikang Guobin Healthcare Group       75

First, enterprise overview  75

Second, analysis on the business model       75

Third, the business conditions in 2009-2011 76

Fourth, market expansion strategy  76

Section Three World Link Medical and Dental Centers      77

First, enterprise overview  77

Second, the business conditions in 2009-2011    77

Third, the analysis of business strategy 77

Section Four Delipu physical examination institution   78

First, enterprise overview  78

Second, features of business services   78

Third, the competitive advantage of enterprises   79

Section Five United Family Hospitals & Clinics      80

First, enterprise overview  80

Second, market positioning analysis       80

Third, the business conditions in 2009-2011 80

Chapter Thirteen Analysis on the investment strategies of physical examination industry       82

Section One The industry development characteristics      82

First, The cyclical nature of industry       82

Second, the regional nature of industry  82

Third, the upstream and downstream of industries      82

Section Two Analysis on the situation of industry investment     82

First, the development pattern of industry     83

Second, The industry entrance barrier   83

Section Three Investment strategy study of medical industry    84

First, technology development strategy  84

Second, industry strategic planning 85

Third, the portfolio strategy      86

Fourth, marketing strategic planning      86

Fifth, the regional strategic planning      87

Sixth, developing solutions       87

Chapter Fourteen Risk on the investment of physical examination industry   92

Section One Main factors influencing the development of physical examination industry    92

First, major factors that affect the health of Chinese people in 2011       92

Second, the main factors influencing the development of physical examination in 2011      93

Third, the macro-environment which affect the development of physical examination industry in 2011    95

Section Two Investment risk of physical examination industry    95

First, analysis of venture capital physical examination industry in 2011-2015       95

Second, risk prediction for physical examination industry in 2011-2015  96

Third, The management risk of physical examination industry in 2011-2015  96

Chapter Fifteen Analysis on the trend of physical examination industry    97

Section One Analysis on the trend of physical examination market in China in 2011-2015  97

First, summary of the trend of physical examination market in China in 2009-2010     97

Second, analysis on the trend of physical examination industry in China in 2011-2015      98

Section Two Analysis of development trend of physical examination in 2011-2015       99

First, analysis of development trend of health management in 2011-2015     99

Second, development trend forecast of physical examination market in 2011-2015     100

Section Three Forecast on the supply and demand of China physical examination industry in 2011-2015     101

First, forecast on the scale of physical examination industry in 2011-2015    101

Second, forecast on the development prospect of physical examination industry in 2011-2015 102

Third, forecast on the supply and demand of China physical examination market in 2011-2015       102

Chapter Sixteen Suggestion on the business management strategy of physical examination  104

Section One Analysis on the marketing strategy   104

First, analysis on the pricing strategy     104

Second, analysis on the product positioning strategy  104

Third, analysis on the business publicity strategy 104

Section Two Strategy on the improvement of competitiveness of physical examination enterprises  105

First, the countermeasures for improving the core competitiveness of physical examination enterprises in China 105

Second, the factors and promotion way of influencing the core competitiveness of physical examination enterprise       108

Third, strategy on boosting competitiveness of physical examination enterprise   110

Section Three Strategy thought on physical examination brand in China       111

First, the characteristic and role of the physical examination brand 111

Second, strategy study on the brand value of physical examination 112

Third, the trend of competition in physical examination brand in China   113

Fourth, the brand development strategy of physical examination enterprises       113

CHART CONTENTS

Chart: The statistics on gender of physical examination clients in 2008  25

Chart: The age distribution of physical examination clients in 2008  25

Chart: The detections of hepatitis B virus in 2008       26

Chart: The number of major diseases identified in physical examination in 2008  26

Chart: The major diseases and number of male in physical examination in 2008  27

Chart: The major diseases and number of female in physical examination in 2008      27

Chart: Investigation and analysis on the diseases which related to life and work in physical examination in 2008 28

Chart: Investigation and analysis on the disease of cervical spine in physical examination 28

Chart: Project investment of professional physical examination institutions    43

Chart: Project return on professional physical examination investment   43

Chart: The number of enterprises in China physical examination industry in 2009-2010    57

Chart: The new products output value of the China physical examination industry in 2009-2010     57

Chart: The output value of finished products in physical examination industry in China in 2009-2010     58

Chart:The sales value of physical examination industry in China in 2009-2010    58

Chart: The total profit of China physical examination industry, 2009-2010     59

Chart: The net account receivable of China physical examination industry in 2009-2010   59

Chart: The total current assets of China physical examination industry in 2009-2010  59

Chart: The prime operating revenue of China physical examination industry in 2009-2010       59

Chart: The prime operating cost of China physical examination industry in 2009-2010       60

Chart: The total assets of the China physical examination industry in 2009-2010 60

Chart: The market scale of Chinese medical device in 2000-2009   61

Chart: The total profits of physical examination industry in China in 2010      65

Chart: The total profits of different scale corporations in physical examination dustry, 1-11/2010:    65

Chart: The total profits in different ownership enterprises of physical examination industry in Jan-Nov of 2010     65

Chart: The assets liability rate of physical examination industry in Jan-Nov of 2010     66

Chart: The assets liability rate of different scale enterprises in physical examination industry in Jan-Nov of 2010 66

Chart: The assets liability rate of different ownership enterprises in physical examination industry in Jan-Nov of 2010       66

Chart: The ratio of per-tax profits to gross output value of physical examination industry in Jan-Nov of 2010 67

Chart: The ratio of per-tax profits to gross output value of different scale enterprises in physical examination industry in Jan-Nov of 2010  67

Chart: The ratio of per-tax profits to gross output value of different ownership enterprises in physical examination industry in Jan-Nov of 2010      68

Chart: The capital profit-tax rate of physical examination industry in Jan-Nov of 2010 68

Chart: The capital profit-tax rate of different scales enterprises in physical examination industry in Jan-Nov of 2010       69

Chart: The capital profit-tax rate of different ownership enterprises in physical examination industry in Jan-Nov of 2010       69

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