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CONTENTS

Chapter One Development overview of electronic dictionary industry 1
Section One Development survey of electronic dictionary industry 1
First, electronic dictionary 1
Second, type of electronic dictionary 1
Third, vocabulary of electronic dictionary 1
Section Two Kind and structure analysis of electronic dictionary 2
First, kind of electronic dictionary 2
Second, internal structure of electronic dictionary 4
Third, interface structure of electronic dictionary 6
Section Three Current situation and prospect of electronic dictionary 8
First, function that electronic dictionary owns in common 8
Second, function comparison of electronicdictionary 8
Third, expectation and suggestion 10

Chapter Two Current situation of the development of electronic dictionary industry of our country 14
Section One Development analysis of electronic dictionary market 14
First, development analysis of electronic dictionary industry of our country 15
Second, analysis of current situation of the development of electronic dictionary market 16
Third, analysis of electronic dictionary market in 2008-2009 17
Section Two Development state analysis of electronic dictionary market 17
First, general development trend analysis of electronic dictionary market 17
Second, the demand analysis of science and technology translation to electronic dictionary 18
Third, drive of the Olympic Games, World Expo to electronic dictionary 19
Fourth, analysis that "term begins economy " drive electronic dictionary industry 20

Chapter Three Existing problem and suggestion of electronic dictionary production 21
Section One Existing problem analysis of electronic dictionary production 21
First, the subject question of electronic dictionary production 21
Second, existing problem in content legitimacy 22
Third, existing problem in content quality 24
Section Two Suggestion of standardized management on electronic dictionary 25
First, establish quality level of electronic dictionary content 25
Second, further define the supervision department 25
Third, implement the entry system of the trade 26

Chapter Four Consumer partiality investigation of electronic dictionary 27
Section One Analysis of teenagers' consumer behavior and consumer psychology 27
First, research of teenagers' consumer behavior and consumer psychology 27
Second, the characteristic and influence factor of teenagers' consumer psychology 28
Section Two Consumption situation analysis of electronic dictionary products 29
First, consumer behavior analysis of electronic dictionary products 29
Second, consumption demand analysis of electronic dictionary products 30
Third, consumption analysis of electronic dictionary in 2008-2009 31

Chapter Five Development prospect analysis of electronic dictionary industry 32
Section One Market capacity analysis Electronic dictionary 32
First, English study, as warm as before 32
Second, analyze the market capacity from student colony 33
Third, analyze the market capacity from English fan's number 34
Section Two Development prospect analysis of electronic dictionary industry 34
First, current situation of the development of electronic dictionary industry 35
Second, prospect forecast of electronic dictionary industry 35
Third, electronic dictionary industry needs many kinds of efforts 36

Chapter Six Competition pattern analysis of electronic dictionary industry 38
Section One Competition pattern of electronic dictionary industry 38
First, competition analysis of first camp of electronic dictionary 38
Second, competition analysis of second camp of electronic dictionary 38
Third, competition analysis of third camp of electronic dictionary 39
Section Two Competition analysis of electronic dictionary industry 39
First, competition core of electronic dictionary market 39
Second, competition situation analysis of electronic dictionary market 40
Third, competition analysis of English learning machine market 41

Chapter Seven development analysis of competition products of electronic dictionary 43
Section One Development analyze of electronic education trade 43
First, brand analysis of electronic education products in 2008 43
Second, current situation of the development of electronic education market in 2008 44
Section Two Development analysis of point reading machine market 45
First, development analysis of point reading machine market 45
Second, development direction of point reading machine market in 2009 46
Section Three analysis of digital learning machine market 47
Section Four Development analysis of language repeater market 49

Chapter Eight Development situation analysis of China electronic dictionary industry in 2009-2012 51
Section One Characteristic and existing problem of electronic dictionary 51
First, main characteristics of different electronic dictionary 51
Second, the existing problem in electronic dictionary industry 55
Third, drawback that electronic dictionary industry exists 55
Fourth, internationalization problem analysis of electronic dictionary 55
Section Two Development situation analysis of electronic dictionary industry 57
First, development situation of electronic dictionary industry 57
Second, analysis of whole management environment in 2009 58
Third, profit situation analysis of trade company of 2009 59
Fourth, consumer's purchasing power tendency of 2009 59
Fifth, choice that trade company answere to the new situation in 2009-2012 60
Sixth, choice that the producer answere to the new situation in 2009-2012 60

Chapter Nine Whole operation index analysis of China electronic dictionary industry 61
Section One Production and selling analysis of industry 61
First, development prospect analysis 61
Second, production and marketing situation analysis 62
Third, capacity of market and growth rate 63
Section Two Analysis of market scale 63
First, market scale analysis of electronic dictionary 63
Second, market scale analysis of learning machine 64
Third, market scale analysis of ELP 65

Chapter Ten Profit competence analysis of electronic dictionary industry 66
Section One Cost analysis 66
First, software cost of electronic dictionary 66
Second, cost analysis of electronic dictionary 67
Section Two Profit level analysis 67
First, price tendency of electronic dictionary 67
Second, benefit analysis of electronic dictionary 68
Third, profit analysis of electronic dictionary 68

Chapter Eleven Development analysis of key enterprise of electronic dictionary 70
Section One BBK 70
Section Two Noah 70
Section Three Gvlinux 72
Section Four Qzing 74
Section Five Casio 75
Section Six MeiJin 77
Section Seven BestA 77
Section Eight Koridy 79
Section Nine Comet 81
Section Ten Instant-dict 84

Chapter Twelve Investment tactics analysis of electronic dictionary industry 85
First, investment background of electronic dictionary industry 85
Second, investment analysis of electronic dictionary industry 88
Third, site selection analysis of electronic dictionary shop 89
Fourth, investment tactics of electronic dictionary industry 89

Chapter Thirteen Early warning of investment risk of electronic dictionary industry 92
First, investment risk prediction of electronic dictionary 92
Second, imitation risk and countermeasure of rival 93
Third, non-market factor risk analysis 94
Fourth, precaution analysis of business risk 95

Chapter Fourteen Develops trend analysis of electronic dictionary industry 97
Section One Development trend prospect of electronic dictionary industry 97
First, development trend of function of electronic dictionary 97
Second, brand competition trend of electronic dictionary industry 98
Third, trend analysis of the copyright of professional dictionary 98
Section Two Development trend of electronic dictionary industry in 2009-2012 99
First, trend of resources integration in 2009-2012 99
Second, development trend that the key function is integrated of 2009-2012 99
Third, amusement, interdynamics become the development trend in 2009-2012 100
Fourth, development trend analysis of the channel in 2009-2012 100

Chapter Fifteen Tactics suggestion of business administration of electronic dictionary 103
Section One Current situation and question of electronic dictionary 103
First, question of the development tactics 103
Second, question of the technological tactics 105
Section Two Development tactics of electronic dictionary 107
First, deepen the understanding, strengthen cooperation 107
Second, define the aim, stress the characteristic 108
Third, have the future in mind, base on present 109

Chapter Sixteen Marketing tactics analysis of electronic dictionary 112
Section One Marketing analysis of China electronic dictionary 112
First, marketing range pole analysis of electronic dictionary products 112
Second, marketing strategy analysis of electronic dictionary industry 119
Third, the tactics that brand producer grasps the market channel 123
Section Two Terminal marketing tactics of electronic dictionary products 127
First, product marketing tactics of busy season 128
Second, marketing tactics that the new products are listing 130
Third, marketing tactics that promote the brand image 131 

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